The shopify feed should be accurate and relevant to attract the interest of the shopping engine visitors. There are several general recommendations of best practices to obtain an optimized shopify product feed. Here are some situations that if occurred can lead to the data feed to be named as one of poor quality.
Out of stock products
Marketplaces and shopping engines know nothing about the inventory of your store. All they know about your Shopify store is the information you upload to them through the shopping feed. When such feed contains products that are unavailable for sale because they are out of stock such products can be displayed to a wide audience of the shopping engine service.
Because the shopping feed is the only information source for the shopping engine to make a decision on your products, the product feed must match the requirements of the shopping service. Otherwise, your products may fall into the irrelevant category of the shopping engine, and they can be declined.
The optimized product feed should have correct product categories for the items it proposes. It should provide all necessary attributes and keywords on the products that are planned to be sold on the marketplace. To avoid product disapproval when creating the product feed you need to thoroughly read the shopping service specification, use audit tools that are provided by the service.
Misleading product description and attributes
When the product feed contains incorrect or misleading product attributes the visitors of the shopping engine may get irrelevant results when searching for product they need. Accurate product description and attributes allow shoppers to get items they are interested in buying.
The example of such misleading description is when a person is looking a product that is for adult audience, but receives the products for children. It can happen in many categories of products: clothing, food, furniture, cosmetics, etc. Or the shopper may seek shoes for cold weather, but he will be shown shoes for a warm weather.
The optimized product feed will state the comprehensive information regarding products in the most clear way possible.
The best shopify shopping feed will always provide shopping engines and customers with a relevant prices on the products in your shopify store. The errors on price rarely occur when the feed is first time uploaded to the shopping engine servers.
The misconfigurations in product process happen later when the product feed is already uploaded, and the shop activates a sale or changes prices some other way. In order to get a feed with correct prices you need to constantly monitor changes in your shop and make relevant updates to the feed.
Suboptimal product titles
The first thing that catches attention of the shopper when he visits the shopping engine or marketplace is the titles of the exhibited products. Sometimes a shop can have suboptimal titles and product description that don't supplement the positive impression a shopper should get on the product in order to make a purchase.
You can find online lots of articles with the advices on how to enhance the description and titles of your products to make a positive influence on the customer's decision to buy from you. Try to include the most valuable information on a product in the title. For example, a book store can include in the title not only the name of the book, but its author and book format. Additionally, use relevant keywords, include search queries people are using that are related to your products. remove the keywords that are nonessential to your product.