General overview of Shopify reports

Learn how you can use the data in the database of your store to make educated decisions

Install App User Guide

Basic Shopify reports

Use analytics to boost sales and revenue

There are several types of reports a Shopify store can obtain from the data available in its database. These reports in at large can be divided on general and more subtle and specific reports.

Shopify provides reporting functionality that is split into categories. These analytics sections are based on the type of the depicted information. For example, the Shopify Report "Sales Over Time" serves to understand the common picture of how sales are going in your store.

The list of available reports is universal for any Shopify store, however the exact reports that can be used by a store owner depend on the subscription plan a store uses.

Types of Shopify reports Shopify Lite Basic Shopify Shopify Advanced Shopify Shopify Plus
Live View -
Acquisition -
Inventory -
Behavior -
Marketing -
Order - -
Sales - -
Retail sales - -
Profits - -
Customers - -
Custom reports - - -
Shopify reports on finances

The Finances reporting section of the Shopify reports page provides depiction of several key values of the store operation. Additionally, this section contains links to the finances summary page and the detailed reports on store finances.

In order to obtain this type of reports open the Shopify backend admin panel, from where navigate to Analytics > Reports. Choose a preferred financial report, for example Finances summary. You can select a sales channel and set the time range to depict in the report. Removed channels won't appear in the list of channels, however the historical data can be viewed for them.

Shopify reports on products

Product analytics in Shopify is available after navigation to Products > All products. Select the product you need to get the data on and on its page locate the Insights tab. Click the View details option to see the sales statistics on the particular product.

For each product Shopify is capable of showing the net sales, sales breakdown, net sales by channel, net units sold by traffic source, customers. The latter Shopify report shows the ratio of first to existing shoppers.

Reports on acquisitions

Starting form Basic Shopify plan a store owner can track acquisitions of new visitors. This reporting section includes statistics on sessions over time, by referrer, by location.

Do not confuse acquisition reports with the Sales by traffic referrer source report. The former does not show converted sales or the number of purchases. The acquisition reports simply displays a number of shop's visitors.

Inventory reports

Shopify provides a way to view a month-end inventory snapshot, and track the amount of inventory sold per day. Such information is available through inventory reports, which can be found at Analytics > Reports > Inventory section.

Inventory reports are not updated immediately when requested. It may take 12-72 hours to renew the report data.

Behavior reports

The reports on behavior brings insights about how to better market products, enhance upsell to target audience, create promotional deals (discounts, product bundles), increase average order total.

Navigate to Analytics > Reports > Behavior to find behavior reports. Most of them are available on Basic Shopify Plan, however the Online store cart analysis report is available for stores on Shopify or higher plan.

Reports on marketing

Such type of reports allows a store owner to get information on the efficacy of marketing efforts and conversions in his store.

Information from these reports may be a key in understanding the reasons that attract shoppers to the store and persuade them in making purchases.

Live View Shopify report

An online shop owner can in almost real time see what is happening in his store with the Live View report. The data is depicted on the virtual world map or globe depending on the visual style preference. Navigate to Analytics > Live View to get this report.


Live View functionality is especially useful during the periods of high in-store traffic. Those events can occur, for example, on days of sales, like Black Friday, or Cyber Monday.

Live View report allows to monitor the in-store activity from all channels, and can be used to get the picture on immediate results of marketing efforts, like discounts and other marketing promotions.

A Streamer mode option allows to share the Live View Shopify report. During such streaming the store metrics are blurred.

Reports on orders

To see order volume, order fulfillment, shipping, delivery, returns navigate to Analytics > Reports > Orders section.

For example, the Orders over time report displays total number of orders over the specified time period.

Shopify reports on sales

See data on orders as sales over time, by product, or by channel with sales reports. To get these reports navigate to Analytics > Reports > Sales section. Here click Show all button to get all reports.

Sales report for point of sale (POS) can be obtained an Retail sales report section.

Retail sales report

Get the information on sales for each POS of your store. Navigate to Analytics > Reports > Retail sales to build such reports.

For stores on Shopify plan the platform provides reports on retail sales by product, by product variant SKU, by product vendor, by product type, by Point of Sale location, by staff at register, by staff at register (daily), by staff who helped with sale.

Reports on profits

To view profits reports first check if your store on Shopify plan or higher. Then navigate to Analytics > Reports > Profit margin section.

Profit is depicted in reports for products and variants that had cost recorded at the moment of sale.

Customer reports

Stores on Shopify, Advanced Shopify, or Shopify Plus plan get access to detailed data on customers. Customer reports show average order count, average order totals, expected purchase value.

Additionally customer reports section brings visualization on reports as customers over time, first-time vs returning customer sales, customers by location, returning customers, one-time customers.

These customers reports have limit on maximal number of 250,000 customers. The data is updated usually every 12 hours.

Custom reports

Shopify store owner can see exactly the data he wants in the report by generating custom report. Navigate to Analytics > Reports > Create custom report.

Use filters to exclude the data that is irrelevant for the particular custom report. Alternatively, edit an existing report

Advanced Reports for Shopify

Get more insights with your store data

You can significantly enhance analytics in your Shopify store with a third-party reporting app. It will bring new reports by analyzing data available beyond standard Shopify reports. Additionally, it will rebuild standard reports to make them more informative and useful.

After installing this app shop owners gets 50+ reports with an easy-to-use and intuitive interface enabling efficient management of all the reports. The usage convenience is guaranteed with several common user-friendly features like drag & drop, filtering, and sorting.

Advanced Reports pricing

Advanced Reports app is suitable for any Shopify store. It proposes several plans for shops with various sizes and requirements in analytics.

Small Shopify stores that have up to 1000 orders monthly can use the app without any expenses. The Free plan is also suitable for app evaluation if the 14-day free trial period was not enough.

Advanced Reports makes any report available

Basic Shopify reporting system makes some reports available only for certain plans. This may lead to missed opportunities due to a fact that a store owner was not able to obtain valuable insights with the report that is blocked for the plan his store is currently on.

Using Advanced Reports app for your Shopify store you will get the ability to analyze any data available in your store. This app doesn't segregate available reports by subscription plans.


The only exception is Free plan, which proposes all standard reports, but there is no possibility to build custom reports. The ability to create custom reports and use filters is included starting Basic plan and above.

Advanced sales reporting

While standard Shopify reporting includes 10 reports on sales, with Advanced Reports your store becomes capable of presenting you with 19 reports.

Look at the main sales statistics of your store on one page. Shopify offers dozens of reports for store owners, which can be inconvenient if you want quickly track the performance of your shop, getting information on sales in one glance.

The metrics of your shop are shown in numeric and graphic formats where it is applicable.

For example, the standard Sales over time report in Advanced Reports app is grouped by day. You can also use grouping by week, month, or year.


The report represents the total values ​​taken from orders for a certain period, for example, Net Amount, Taxes, Shipping, Discounts.

More accurate Shopify Reports such as Sales by Product or Sales by Variant, Sales by Product Variant SKU, Sales by Product Vendor allow you to go deeper into sales not by order, but by specific products or manufacturers. demo

Thus, using sorting by the number of sales, you can find both products that are selling very well and products that have little or no sales.

This information can help in the future when purchasing new products for inventory refill. Such insights are also helpful in deciding of a product sale rearranging of products that are not selling well in order to free up money and buy highly liquid goods.

The Advanced Reports offers various filters to the Sales Overview reports to further enhance understanding of sales in your store. For example, you can filter data by country, by city, or by coupon.


Additionally, the data from this report can be presented in more visually enhanced form of a graph.


Use the dashboard Advanced Reports provides to see the current information on sales for specified period and compare it with the sales data for the previous period. You can choose a reporting period from the predefined set of terms: today, yesterday, week, month, quarter, year.

Custom reports

A significant advantage of using the Advanced Reports app in your store is the ability to generate custom reports starting from Basic Shopify Plan. The default Shopify reporting functionality gives access to such reports only for stores on top plans Advanced Shopify and Shopify Plus.


With custom reports a store owner can get analytics from any data available in the database of his store. Additionally, Omega Advanced Reports can visualize this data in most suitable format. You can select table, chart, single value.