Wish Feed

Wish shopping feed optimization

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An online platform named Wish can be easily described as a successful internet business essentially centered on mobile users that live in the regions of North America and Europe.

Wish is a highly popular business community of online commerce that grants its clients the opportunity to scrutinize and buy things from various shippers. It relates countless numbers of customers to merchants from one side of the planet to the other. Wish has everything the average person may require anytime in their life. It gathered merchants who sell items from the standard basics to the unconventional and sometimes strange and weird goods.

The Wish shopping platform provides the users of its cell phone app with advanced shopping experience given that the Wish design is vigorously designated to serve clients who are shopping via their cell phone. The mobile application of this shopping platform is accessible in both of the most popular mobile app stores. The Wish shopping app can be downloaded onto Android smartphones using the Google Play store, and users of iPhone can get this app from Apple App Store.

shopping wish

What are the key differences of Wish

The shopping platform Wish was first launched in 2018, and it rapidly became one of the world's most popular mobile applications in the sector of eCommerce. The sheer market volume of this platform provides an impressive financial results amount, which nearly tops the $2 billion mark.

Such earnings would not be possible without the popularity of the platform of numerous online shippers. Wish online shopping provides visitors with a vast diversity of goods ranging from small things with a price of a few dollars to rare and expensive goods. Users have the option to buy clothes, home appliances, robots, and any number of other items on the huge list of products available on this platform.

Unlike other, let's call them standard giants of online shopping business, this intriguing shopping platform allures customers by rewarding them with perennially popular factors. Shoppers are always attracted to places where they can buy goods with coupons. Wish platform additionally provides the fast delivery speed for purchased parcels which can also appear as a positive decision in the eyes of the client who wants to buy on this platform.

The wide audience of the Wish shopping website attracts online businesses that can benefit from it and raise their revenue. For this, eCommerce merchants use shopping feeds to deliver their catalog of items prepared for sales on this platform. The shopping feed ought to be generated with full precision and details in order to present goods in the best possible way to win the top places in the ranking system of this platform. The competition is rather fierce, so merchants better use designated feed generating tools to obtain their very best results and catch top bargains.

According to Wish financial statistics, this platform saw a twofold increase of its income if the year earlier is considered as a starting point. The total volume of transactions on this shopping service amounted to $1.9 billion.

Wish shopping site earns its share of this financial pie by holding an approximate cut of 15 percent for each product that was bought on its platform by customers from merchants who uploaded their product catalogs to the service.

The online shopping platform has shown great potential from its launch day. In the year of its foundation, which was in 2011, it received from various investors almost $1.3 billion in investments. From that time, the platform held several rounds of investments, and the last one for today was in 2017. That round of financing brought a whooping $8.7 billion to the platform’s financial situation. Given the sheer volume of investments, Wish took the place of the application that holds the title of most downloaded mobile app in the world in the segment of business apps. That historic milestone was achieved by Wish in 2018. That year, the Wish app hit a number of 161 million counted installations on smartphones in the global scale, as the statistical publishing service Sensor Pinnacle indicates.

Wish main marketing strategy

At its beginning, Wish did not resemble a classical marketplace as it wasn’t a place for selling goods. Later, the platform converted to selling service, which was designated for vendors to put their products on sale. Initially Wish focused on products that had great popularity and high speed of selling. In the early period of this platform, it was a place to buy affordable clothing, adornments, and embellishments.

It wasn't an essential plan of Wish to promote its selling efforts toward clients that sought out cheaper products. However, the organization’s top-managers noted that the vast majority of their shoppers tend to buy low-price products. Top managers of Wish noted that this was a big potential market, which at that time was fundamentally underserved, especially in the segment of eCommerce.

Wish for its customers

At whatever point potential shoppers download the Wish mobile application, they quickly become involved in its propositions. Wish reports statistics of customer usage through the application, which is about 20 minutes every day. The number is not the highest number if compared with its competitors, and especially such big competitors as social media, namely Instagram.

wish shopping online

Product feed for Wish online shopping

To obtain a presentation on the Wish platform, it is necessary to configure your Shopify store to generate a product feed within Wish specifications. The underlying recommendation on making a perfectly generated Wish feed is to first study its requirements, and then to generate a merchant profile using the link on the Merchant portal of the Wish platform.

Wish puts several main requirements to the feed it expects from merchants. They must include such parameters as:

  • ID. Create and give to the feed an Id/SKU which can be considered unique and memorable among the list of competing goods. Competitors provide similar names for their goods, and Wish will use the memorable name you provide to it in order to distinguish your product. This Id/SKU name serves the identification purpose for all the varieties of the items that can be considered as one kind.
  • Name. Item names ought to be in the strictly defined organizational order. This order includes the name for the primary brand, then it is followed by the name of the sub brand, after that follows the item family name or it can be a single item name. When finished adding these parameters to the feed, a merchant can also add attributes of the item, but not more than three attributes per item. The Wish feed also expects to receive a conventional item type. The general rule Wish requires all merchants to obey in the naming process is to give products such names that they would be easy and clear to read and understand. Naming should be brief and ought to be expressive of the item being sold.
  • Quantity. The feed designated for publishing on the Wish platform should necessarily include a number of available units for sale per each listed SKU. Wish asks kindly that you use stock buffering for the stock items that are determined for placing on Wish.
  • Tags. Labels regard words with no hierarchy and they are terms doled out to every item in your feed. The metadata of this sort is used to additionally portray an item on the Wish platform that is placed for sale. Labels are the key instrument that permits items on this platform to be arranged and found again by perusing the infrastructure of the Wish.com service. Labels ought to be comma isolated, however don't utilize commas in singular labels. There is a limit of 10 labels permitted per item.
  • Description. This refers to an itemized and brief portrayal of the item proposed for sale on Wish. The text volume is limited, however it leaves enough room to highlight key attributes of the proposed item. Breaking point of the description text is 4 000 characters. Still a merchant should keep in mind that just the initial 150 characters of this description text will be shown on the underlying inquiry page. The Wish platform advises merchants not to try incorporating in the description text any HTML code. Also, it is better to exclude from the description insights concerning store selling approaches, policy, other store-explicit language or various lines.
  • Price. This is the mandatory parameter of the Wish shopping feed that allows for the platform to correctly display the cost of items that are placed on its site. The cost of items should be specified in North American US Dollars. This cost includes exclusively the price of the item that will be shown on Wish.com. It does not include the price of any additional extra content that may be available with the product. So, this parameter defines the sum of money that the client pays for the item.
  • Shipping. Include in this section information on the estimated delivery cost per item. The cost should be specified in US Dollars. Do not include any extra content in the field.
  • Picture URL. This parameter is the last in the list of Wish feed mandatory parameters, however it is one of the most important parameters. In the Picture URL field, provide an image of the item that depicts its properties in the best way and attracts customers to proceed on buying it. The URL should be a direct link to the image file without any pages in between. Wish doesn't acknowledge picture URLs that start with https. Wish only acknowledges file formats of JPEG or GIF. The platform recommends not incorporating an organization's image, corporate names, special or other distinguishing elements. Pictures ought to be within the defined definition, which is no less than 100x100 pixels.