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Rakuten Shopify Feed - Sell On Rakuten marketplace

Get more sales by presenting products on Rakuten via a product feed

Rakuten Shopify Feed - Sell On Rakuten marketplace

What is Rakuten

Rakuten is a Japanese e-commerce company headquartered in Tokyo. The marketplace was founded in 1997 by the name MDM, which in 1999 was changed to Rakuten. The Japanese word "rakuten" means optimism.

In the last ten years, Rakuten has expanded outside of Japan. It now owns such marketplaces as Buy.com, Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland), Play.com (UK), Wuaki.tv (Spain), Kobo Inc. (Canada).

Rakuten is the most popular place for shopping for japans. Its customer base exceeds the 100 million mark, and the people of Japan love online purchases so much that the country is the fourth biggest eCommerce market in the world.

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Rakuten online mall for additional sales

Boost sales for your eCommerce store by promoting your items on this Japanese marketplace.

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Dominating Japan marketplace

Rakuten dominates Japan's online sales, with a 25% B2C share and 30% in the apparel, food, and household segments.

Japans love onine shopping

About 58% of Japanese people shop online. Japan ranks 4th among the world's largest e-commerce markets. Nearly 50%+ of Japanese teens have experienced buying products from foreign shops.

How to sell on Rakuten

Japanese shoppers love buying from foreign stores on places they trust, such as a well-known online marketplace. Web shopping platforms in Japan are major sales channels, having close to 60% of market share in total.

Rakuten dominates main shopping categories, such as food, apparel, and household items. This online mall is a first-choice destination among Japanese shoppers.

The high popularity of this marketplace is explained by the attractive prices and cashback that customers get. For example, customers can earn up to 16% points back across the entire Rakuten ecosystem.

Rakuten enables abroad merchants to ship items directly to Japan from their overseas warehouse.

There is no need for you to establish an eCommerce entity in Japan. Rakuten offers Cross Border e-Commerce program, which allows you to receive a payout in USD to your local bank account.

Make selling on Rakuten easy by using a product feed with full data on your products.

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Create Rakuten feed with an app

Push your products to Rakuten online mall using a product feed file. The feed file must be of a predetermined configuration that includes several mandatory data fields. Otherwise, the feed will not be acknowledged by this shopping engine. Generating such a feed file often consumes many hours, which you will spend on solving such tasks as:

Deciding what format to use

Rakuten requires a feed of CSV, TSV, or TXT format. You will have to decide what format to use.

Following the guidelines for compiling a feed

The feed must meet strict Rakuten guidelines for your products to be placed on this marketplace. Each product listed has to be presented exactly as Rakuten expects.

Category mapping

Your products should be placed in the same categories Rakuten provides. Mapping your store categories to Rakuten taxonomy is time-consuming.

Easily generate a fully viable product feed that meets all Rakuten requirements. Obtain the feed in a Shopify admin panel of your store using our app.

Generate a feed for Rakuten

Get a Rakuten Shopify feed using a simple-to-use application by Mulwi. This software tool saves you from having to deal with lots of specific nuances a Rakuten feed requires to do.

In several clicks, you will receive a feed file that is fully prepared to be submitted to Rakuten. Our app provides you with a feed file and a URL to it.

All you have to do to place a feed on this Japanese marketplace is push it into your Rakuten business account. Our application takes care of most technical issues, including automated updates.

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Get a higher quality feed

Our application can generate a feed that more than simply complies with Rakuten guidelines. It provides you with the functionality you might need when creating a high-quality feed:

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Automated export of products

Your feed will always have a new product, prices, stock statuses, product images, etc. Our app automatically exports recent changes to the feed file.

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Translate published products automatically

Get the product feed in a language you need with built-in translation functionality.

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Customize feed as you need

Customize the feed to make it best suit your business needs on Rakuten. Use liquid filters and variables to add custom data fields into your feed.

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Easy category mapping

Our app helps you to place your products accordingly to Rakuten category taxonomy. Mapping Shopify categories from your store to Rakuten becomes easy with our app.

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Feed file hosting solved

Rakuten will always have access to your feed. Our app provides a reliable hosting service for generated feeds.

Our customers speak of us

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

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Maxstore.no

Maxstore.no

Norway

Petopy Shop

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Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

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Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

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Shishi Chérie

Germany

PetPost

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PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

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K and L Wines

United Kingdom

Furnhouse ApS

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Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

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I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

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Pandera

Romania

Meaco (U.K.) Limited

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Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

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Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

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Ottoman Hands

United Kingdom

Model Secrets

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Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

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Turkey

InnoviTechie

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InnoviTechie

Greece

Time Resistance

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Time Resistance

Lithuania

Chef Bruni

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Slovenia

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Sweden

JACK & JONES Thessaloniki/Larissa

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Living Simply House

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United Kingdom

ParrishLA

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USA

Unlimited Stories

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Unlimited Stories

Sweden

Decords

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Decords

Estonia

La La Land Store

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La La Land Store

Portugal

GGV Eyewear

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GGV Eyewear

UK

Shaping new tomorrow Denmark

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Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

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JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

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Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

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IEWAREHOUSE

Ireland

Lilla Orangeriet

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Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Independent app rating on Shopify.
201+ reviews with 5-star rating
Frequently asked questions
What is Shopify feed for Rakuten?
Why a non-japan store should sell on Rakuten?
Why is it recommended to use an app for a product feed?
Does the app limit the number of products included?
Why should a feed be constantly regenerated?
Can I get help in configuring the Rakuten feed?
How can the feed be automatically published to Rakuten?
Can the feed output be modified?
Does the app supports only Rakuten?
Why is category mapping required?
How to make Category Mapping?
How to exclude some products from the feed?
Can I choose from which warehouse to export inventory data?
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