Before you begin creating a product feed you first need to start two accounts. The first is Facebook Page for your business if you don't have one, and it will be used in the future for managing things on Facebook. The second account is a Business Manager account. The product catalog of your store will be assigned to this account.
Create a Facebook Page for Your Business
To create the Facebook Page you're required to use a user's personal Facebook Profile. The information posted in this profile will not be published automatically on a Facebook Page of your business. Still, you have the option to manually repost the information from personal Facebook account. Facebook considers a personal account, and a Facebook Page as separate entities.
Next you'll need to specify the category the Facebook Page of your business belongs to. Depending on the selected category you can receive different unique features.
Specify general information on your business that will be visible to customers. Post such details as the brief business description, story of your business, photos of your team and events, link to the website. Additionally, specify the working schedule and contact information.
The Facebook Page also provides you with the ability to set a number of goals your business is aimed to achieve.
During the page set up you can configure the analytics to get better understanding of your audience, their demographics, content they like most, etc. Use the information obtained through the Page Insights tool to enhance your product offering and increasing sales.
Create a Business Manager account
Facebook provides a tool for managing and organizing business deals on its platform. The tool is named Business Manager and helps you to achieve goals on behalf of your business. You need to join your personal Facebook profile to Business Manager in order to use it, and some of its information will be visible for your coworkers. They will be able to see your name stated in the profile. The coworkers will also have access to your business email, Facebook pages and advertisement accounts that you have access to.
You use your Facebook username and password to sign in to the Business Manager account. The Facebook has chosen such way of logging in because it provides more security than a regular login with an email and password.
For each of personal Facebook accounts the social media allows tying maximum of two Business Manager accounts. For those businesses that require using more Business Manager accounts it is needed to use several Facebook personal accounts.
To create a Business Manager account follow the procedure:
- visit page business.facebook.com/overview
- on this page click a button Create Account
- in a proposed form type in the name of your business. Also add your name and business email contact
- move to the next page and provide other requested information on your business
- when finished click Submit
There are several managing roles to work with Business Manager account. Each person must be assigned it's role individually. An owner of the Business Manager account can assign users them either with admin or employee managing role.
Employee access is recommended as the main type of access for users since it provides limited access to the Facebook tools. Users with employee access are allowed to work only with the assigned accounts and tools.
Admin access gives full control over business pages and tools Facebook provides. Users with such access can edit pages and settings, create and delete accounts, assign a facebook page to a facebook shopping feed, etc.
The role of finance analyst will grant for a user a permission to view business financial details. They include information on account spending, transactions, payment methods.
Finance editor: They can edit business credit card information and financial details like transactions, invoices, account spend and payment methods.
In order to be able to create and manage the product catalog a person that is assigned to Business Manager account must have admin access.
Create a Facebook Catalog to upload your product feed
Having created the Business Manager account the last step is to create a Facebook catalog to upload your product feed to. In order to create such catalog follow the procedure:
- in your browser visit Commerce Manager tool
- click the button Get Started to create the first catalog. Click Select + Add Catalog to add a new product catalog to the list of the existing catalogs
- specify the type of inventory you advertise or sell and click Next
- chose the way to add product feed to the catalog. It may be via Upload Product Info option, or a connection to a Partner Platform. The latter is suitable for eCommerce sites that have already placed their product catalog on a platform that can be integrated with Facebook
- specify the Business Manager account that will be responsible for the work with your product catalog
- Type in the catalog name and click Create
In Facebook Business Manager assign the Catalog permissions for the responsible account. You have the option to assign one of two tasks for catalog managing and advertisement creation. To be able to assign the permissions for the catalog your Business Manager account must have an admin access, and it must own the catalog. More information on this you can find on the Facebook Business Help Center page.